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What is GEO? (Generative Engine Optimization)

GEO (Generative Engine Optimization) optimizes your visibility in conversational AI responses like ChatGPT, Claude and Gemini to capture traffic from 400M users who directly query AI assistants. Unlike traditional SEO that targets Google, GEO structures your content to be cited by LLMs through optimized prompts, embeddings and structured data. Companies adopting GEO capture qualified leads from AI queries untracked by classic SEO tools, with measurable ROI in 90 days. Acting now gives you first-mover advantage before competitors monopolize this new lead generation channel.